How Public Relation Exist and Operate in the Organisation?

With the development of technology and change life style, organisations are seeking more effectiveness efficient way to practice public relations. How relation works in has been studies extensively. This essay will focus on how exist operate organisation from three different aspects which traditional media, social media stakeholder engagement link one-way or two-way Grunig Hunt’s models. The models be explained as well. Moreover, take M&M’s chocolate, Brisbane City Council Manila Water Company examples testify approaches working relations society. Finally, it is recommended that better choose suitable method basing organisations’ strategy ethical framework they applied.